J Interactive was recently featured on Word Stream - AdWords Experts Share the Secrets of Their PPC Success. This segment interviewed top search engine marketing experts on what their secrets are to managing successful paid placement campaigns. Each segment covered various techniques to increasing quality scores, click through rates (CTR), improve performance metrics and various other useful tips and strategies.

Word Stream offers many tools to improve your search engine marketing performance including various keyword research tools and the AdWords Performance Grader. The AdWords Performance Grader is a free tool that is a must for every search engine marketer who is serious about improving their campaign performance. This tool analyzes your Google Adwords accounts performance and provides a complete, instant report of your paid placement campaign performance. The AdWords Performance Grader ranks your paid placement campaigns against thousands of other active Adwords accounts that have used the same tool and instantly gives the search marketer insight into how their campaigns are performing against similar advertisers. It also gives you instant feedback on areas to focus on to improve your campaign's performance. There are many tools that assist search engine marketers with their performance but this tool is probably one of the best tools out there because it uses your actual data and provides real-time useful information that can be applied immediately to improve your campaign's performance. 
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First Post! 03/04/2012
 
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